Apple | Mitch Marner shot by Auston Matthews
Apple has some ground to gain in Canada. We decided to speak to Canadians through their favorite sport and two of the NHL’s biggest stars. We put Auston behind the camera to give fans a closer look at their lives while also showcasing the power of the iPhone. This work has the distinction of being Apple’s first sports spot.

Role: Creative Director, Director

The campaign also includes shorter content for social.
Here’s a couple bits.