Gatorade | Made in NY
The Captain's farewell.

Role: Associate Creative Director, TBWA Chiat Day LA
Director: Henry-Alex Rubin, Smuggler

:90 Spot

Case Study


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D&AD Wood Pencil / Film
D&AD Shortlist / Branded Enterainment
AICP Winner / Production Excellence
AICP Winner / Best Use of Music
AICP Shortlist / Advertising Excellence
AICP Shortlist / Next Viral Web Film
AICP Shortlist / Editorial
New York Festivals Third Prize / Film Craft
New York Festivals Third Prize / Branded Entertainment
LIA Finalist / Film
Webby Honoree / Online Commercials
Webby Honoree / Sports
Communication Arts Advertising Annual
Lüerzer’s Archive
USA Today / Best Viral Commercial
USA Today / Best Sports Commercial
Adweek #1 Most read Advertising Story of the year 

Primetime Emmy Nominee / Outstanding Commercial
Cannes Lion Gold / Film 
Cannes Lion Silver / Cyber
Cannes Lion Shortlist / Film Craft
One Show Gold Pencil / Film
One Show Gold Pencil / Film Craft Direction
One Show Silver Pencil / Branded Entertainment
Clio Gold / Film Technique
Clio Gold / Use of Music
Clio Silver / Short Form
Clio Silver / Editing
Clio Sport Grand / Film
Clio Sport Gold / Film
Clio Sport Gold / Branded Entertainment
Clio Sport Gold / Short Form
Clio Sport Gold / Partnerships & Endorsements
Andy Silver / TV
Andy Shortlist / Branded Entertainment 


Several candid images from our shoot are featured in Jeter's autobiography, Unfiltered. Here's a couple of them.

Still Photography - Christopher Anderson (© 2014 Jeter Publishing/Gallery Books)