Gatorade | Sweat It to Get It
It’s not everyday that a company tells people not to consume their product. As a brand literally built on perspiration, Gatorade needed to take a stand on the issues of obesity and sugar consumption. So next time you want a Gatorade, ask yourself if you've earned it.

Cannes Lion Silver/ Promo & Activation
Cannes Lion Bronze / Branded Entertainment
Cannes Lion Bronze / Promo & Activation
Cannes Lion Shortlist x 5
Clio Bronze / Social
Clio Shortlist / Short form
Clio Sport Gold / Partnerships & Endorsements
Clio Sport Silver / Short Form
D&AD Wood Pencil / Branded Entertainment Film
New York Festivals / Third Prize Award / Digital
Webby Honoree / Short Form
Adweek #2 Most Read Advertising Story of the Year

Role: Associate Creative Director, TBWA Chiat Day
Director: Jody Hill, Caviar