Apple | Unleash
Created for the Chinese market, this campaign brings MOBA game "Vain Glory" to life to showcase the powerful iPhone chip that allows you to play on the fly.
Role: Creative Director, TBWA Media Arts Lab LA
Director: Doug Liman, Independent Media
DP: Janusz Kaminkski, Independent Media
We created cinemagraph movie posters to hype the campaign.
We worked with the game developers Super Evil Mega Corp to make our hero from the spot a real playable character in the game Vain Glory. You can now play as our hero David.